Brand assets & press.
Everything a journalist, podcast host, or partner needs to write about FormBase. For interview requests or anything bespoke: support.formbaselabs@gmail.com.
The 30-second pitch
FormBase is a personal training iOS app that generates structured strength, running, and Hyrox programs from a one-set calibration, and then logs every workout, calibrates your HR + pace zones from real data, and projects your race-goal finish time. An optional trainer marketplace connects athletes with independent coaches, with athlete-controlled data-share consent built in.
It's positioned between lift loggers (Strong, Hevy) and activity trackers (Strava, Garmin Connect), it does the programming for you, then uses real logs to recalibrate. Deterministic, transparent, no LLM in the loop.
One-line description
FormBase is a personal training iOS app for strength, running, and Hyrox athletes, generates programs, logs workouts, projects race times.
Logos
- Wordmark, wordmark.svg, coral "Form" + ink "base"
- Full wordmark, logo.svg, "Formbase" lockup
- App icon, favicon.svg, coral F glyph on cream
Color palette
- Cream
#f4ecdc, warm app + website background. - Ink
#1d1a16, deep warm ink for body text and primary CTAs. - Coral
#c5552e, brand accent. Section signs, status badges, link color. - Sage
#9bb39a, running pillar accent. Used for "in reach" status. - Gold
#d4a541, Hyrox pillar accent. Used sparingly.
Typography
Newsreader (display serif) for headlines, ledes, and key displays. Geist (sans) for body and CTAs. Geist Mono for eyebrows, labels, and numeric data. All three are loaded from Google Fonts.
Screenshots
Coming with the TestFlight launch, placeholder for now. Email if you need a specific shot before then.
Founder note
FormBase exists because the available options for an athlete who wants to train hard with structure are either: (a) hire a coach you can't afford, (b) buy a generic PDF program that doesn't adapt, or (c) build your own and second-guess every weight choice. FormBase generates the program for you from a real calibration, then progresses honestly when you hit the top of the rep range. The trainer marketplace is for athletes who eventually want a human in the loop, without giving up control of their data to get one.
R. Siam, founder. Email for interviews.
Quick facts
- Platform: iOS 17+ (iPhone), Apple Watch on the roadmap.
- Stack: SwiftUI, Firebase, Cloud Functions, Strava API.
- Programming approach: deterministic (Brzycki 1RM estimation, Karvonen HR reserve, Strength Level standards). No LLM-generated workouts.
- Pricing: Free during pre-launch.
- Privacy posture: no ad SDKs, no cross-app tracking, athlete-controlled trainer data sharing.
- Launch status: pre-launch on TestFlight.